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THE CHALLENGE
KEEPING EMPLOYEES SAFE AT WORK DURING A GLOBAL PANDEMIC
Industry
Healthcare, Lifestyle
Location
New York, NY
Involvement
Creative Lead
Web Design
Web Development
Art Direction
Collateral
Website
Programs Used
InDesign
Illustrator
Photoshop
Wordpress
THE PRODUCT
Amidst a global pandemic, EHE Health, the leading preventive and primary healthcare advocate, built Safe at Work, a public health product designed to help employers keep essential employees on the job, and to plan for the process of restarting their non-essential physical worksites in the future. Due to the nature of the pandemic, the product was conceived, built, and branded in an escalated time frame.
THE BRAND
The Safe at Work product was developed for our client and their employees. The primary logo speaks to the product's principal message — staying safe at work. Two additional logos were created to represent our clients in the manufacturing and white collar marketplace, while a fourth logo was created to represent our clinics and networks.
Primary
Manufacturing
Clinical
White Collar
PRIMARY
R33 G49 B99
HEX: #213263
SECONDARY
R251 G225 B100
HEX: #FBE164
SECONDARY
R254 G225 B201
HEX: #FEE1C9
SECONDARY
R157 G215 B207
HEX: #9DD7CF
THE ASSETS
To communicate what Safe at Work is to our patients and clients, we developed a microsite within EHE Health's universe. The patient portal gives a step-by-step overview of what Safe at Work is, while the client portal was used as a sales tool to engage with new and prospective clients.
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